HUMAN FOUNDATIONS™
SLOW MARKET SELLING WORKSHOP · FOR BUILDER SALES LEADERS & their teams
Rising markets forgive undeveloped habits. Flat markets expose all of it.
A workshop and playbook that help your New Home Sales Professionals sell in the market they’re actually in, built on Jennifer Dechaine’s over 20 years in new construction.
THE PROBLEM
When the market slows, most teams reach for the old playbook.
Work harder. Compare. Withdraw. Wait.
More is not the answer. More is just everything… all at once.
Your team doesn’t need more activity. They need a plan built for the market in front of them, and the steadiness to work it under pressure.
What the workshop & playbook gives your team
01
Back to Basics
Precision over volume. The story your team tells about the market, staying connected to it, and keeping the showhome/model home and inventory free of anything that stops the sale.
02
Be There For the Buyer
Price is the comparison point, not the only lever. Your team stops flinching at price without leading with it. Your team creates confidence, clarity & simplicity and keeps developing buyers whose timing doesn’t match yet.
03
Coordinated Campaigns
Pick one opportunity: a house or a buyer type. Point a few things at it, give it long enough to land, and let the data, not emotion, decide what’s next.
03
Human Foundations
Regulation, Rejection and Resilience. Panic selling is dysregulated selling. The playbook only holds when the person running it can stay steady.
WHAT TO WATCH FOR
Look for these before you look for the sales number to move.
Fewer panicked sales activities
Follow-up that doesn’t fade after a no
Campaigns targeted at focused opportunities, not random activities
Results also depend on your market and on implementation.
How it works
Leader session
45 minutes, virtual
We start with you: your market, your team and what’s getting in the way, so the workshop fits your floor.
Team workshop
2 hours, on site for Canadian teams, virtual for teams in the US
Your sales team works through the playbook together and leaves with a plan built for your market.
Leader debrief
After the workshop
We share what we saw in the room and walk you through your leadership guide, so you can keep the work going and see what’s possible next.
Who it's for
Builder VP of Sales, GM's, Directors and Sales Leaders whose teams are working harder in a flat market and getting less for it.
What comes next
One session introduces a skill. Coaching and repetition make it stick.
For teams ready to build it in, Human Foundations, Integrated is a six-month engagement. I work with your sales team on the skills, and with your leadership team on building them into how you run things every day. We scope it together.
THE SLOW MARKET SELLING WORKSHOP
Start with a conversation.
We’ll look at your team and your market and talk through whether this is the right place to start.
HUMAN FOUNDATIONS™
Built by Jennifer Dechaine for homebuilder sales teams
+1 780 999 1076