A workshop that builds the human skills underneath your New Home Sales Professionals’ selling, built on Jennifer Dechaine’s over 20 years in new construction.
You’ve seen the pattern. Follow-up that fades after a no. New Home Sales Professionals who stall when a buyer pushes on price. Good people who leave, and nobody saw it coming.
Most of the industry reads that as character. I read it as a skills gap, because for over 20 years it was my sales floor too.
The hard skills are in place. The human layer underneath them was never developed.
Three of the 20 Human Foundations: developable skills the industry mistook for character.
01
Holding the negotiation instead of discounting, and navigating difficult conversations and problems with steadiness.
02
Treating a no as data, not a verdict. Regulate first, reflect second, extract the data third, and keep the bridge intact for the yes that comes later.
03
Not being calm. How fast you return to a state where your skills are usable again. Trained, not natural.
75 to 90 minutes, virtual

Your sales team works through Confidence, Rejection and Regulation, with practical tools they can use on the floor.
After the workshop

We share what we saw in the room and walk you through your leadership guide, so you can keep the work going and see what’s possible next.
Used in the debrief

A guide for you and your leadership team to keep the work going after the session.
Builder VP of Sales, Directors and owners who already suspect the pressure culture is costing them good people, and want to see the work on their own team before deciding on more.
For teams ready to build it in, Human Foundations, Integrated is a six-month engagement. I work with your sales team on the skills, and with your leadership team on building them into how you run things every day. We scope it together.

We’ll look at your team and your market and talk through whether this is the right place to start.
Built by Jennifer Dechaine for homebuilder sales teams
+1 587-328-1416